In each book mog gets into a different conundrum with a new character or event. The advert was viewed almost 37m times online and sales of a book and soft toy raised more than. Nov 12, 2015 sainsburys christmas advert star mog the cat for blockbuster movie. This gallery tells the story of mog s christmas calamity, judith kerrs new book about mog that is being sold to raise money for save the children.
Based on the loveable cat, created by author judith kerr, can mog save the day in the sainsbury christmas advert. Sainsburys christmas advert star mog the cat for blockbuster. Sainsbury s has released its flagship christmas television advert featuring childrens author judith kerrs mog character at its heart, in a bid to raise funds for save the childrens literacy. Sainsburys has brought back one of britains bestloved childrens book characters in its christmas advert, a festive extravaganza starring mog the forgetful cat. Its christmas, and mogs house is full of strange noises and peculiar smells. Watch can mog save the day in the sainsburys christmas advert. The mog s christmas calamity book at the centre of the campaign will also help sainsbury s raise funds for save the childrens attempts to improve child literacy across the uk. Nov 16, 2015 sainsburys have just released their new christmas ad for 2015, and we think its a cracker. Use features like bookmarks, note taking and highlighting while reading mogs christmas. Mog and the thomas family are looking forward to christmas. Nov 12, 2015 sainsburys celebrates iconic childrens book character mog in its 2015 christmas campaign 12 november 2015 sainsburys has unveiled a heartwarming new advertising campaign featuring one of the nations best loved childrens book characters, judith kerrs mog, to highlight the importance of sharing at christmas. Sainsburys revives childrens book feline mog in its. Amv bbdo looks to popular childrens book character for. Sainsburys celebrates iconic childrens book character mog in its 2015 christmas campaign 12 november 2015 sainsbury s has unveiled a heartwarming new advertising campaign featuring one of the nations best loved childrens book characters, judith kerrs mog, to highlight the importance of sharing at christmas.
Judith kerrs mog, the lovable cat with a penchant for calamity, is to make the jump from page to screen as the star of sainsbury s christmas tv ad campaign, years after she was killed off. Sainsburys mog the forgetful cat toy selling for six times. Sainsburys revives childrens book feline mog in its bid to own christmas. This year, we worked in partnership with harpercollins childrens books and world renowned author and illustrator judith kerr to create a christmas story based on her much loved character mog. Judith has penned a new book in conjunction with the advert and proceeds will go. Sainsburys christmas mog toys sell out as store is accused. Judith kerr, harpercollins and sainsbury s will donate all of their profits from the sale of this book to save the children to improve child literacy in the uk. Sainsbury s mog s christmas calamity by abbott mead vickers bbdo. Sainsburys have just released their new christmas ad for 2015, and we think its a cracker.
Why has she been brought back for the sainsburys advert. Mog s christmas calamity tops the uk book chart for the third week in a row. All profits will go toward helping save the childrens. The mogs christmas calamity book at the centre of the campaign will also help sainsburys raise funds for save the childrens attempts to improve child literacy across the uk. This years offering features mog the cat, the feline made famous by judith kerrs popular childrens book series. Sainsbury s celebrates iconic childrens book character mog in its 2015 christmas campaign 12 november 2015 sainsbury s has unveiled a heartwarming new advertising campaign featuring one of the nations best loved childrens book characters, judith kerrs mog, to highlight the importance of sharing at christmas.
Sainsburys christmas tv advert supports save the children. Sainsbury s resurrects popular childrens book character mog the cat from judith kerrs picture books for its mog s christmas calamity christmas advert. Mog the cat of childrens book fame gets a chaotic christmas. Dec 03, 2015 sainsburys will be selling the book in stores for. Sainsbury s has turned to one of the nations best loved childrens book characters, judith kerrs mog, for its festive campaign highlighting the importance of sharing at christmas. Sainsburys has claimed its mogs christmas calamity ad has been a huge success. Nov 22, 2015 shoppers bought tens of thousands of the toys for.
An animated sainsburys tv advert, in which the lovable cat caused chaos on christmas morning, made mog the years musthave festive childrens book and. This gallery tells the story of mogs christmas calamity, judith kerrs new. Judith kerr, harpercollins and sainsbury s agreed to donate all profits from this book and the adorable plush mog that goes with it. What a great early christmas present the sainsbury s advert turned out to be. Judith kerr, harpercollins and sainsburys will donate all of their profits from the sale of this book to save the children to improve child literacy in. The book is on sale at sainsburys stores and online for.
Sainsburys christmas mog toys sell out as store is. Sainsburys releases mogs christmas calamity ad campaign. Mogs christmas calamity was sold exclusively in sainsburys stores, alongside a special mog. She also illustrated a book of the same name to accompany the ad. Still, the campaign is likely to raise significant sums for save the children, which has partnered with sainsbury s in aid of child literacy in the u. This efl lesson plan is designed around a short film commissioned by the british supermarket chain sainsbury s titled mogs christmas calamity inspired by the childrens writer judith kerr.
Sainsburys official christmas advert 2015 mogs christmas. Sainsburys christmas advert brings back mog the cat with. The new ad is called mogs christmas calamity and shows the. The new ad is called mog s christmas calamity and shows the. Sainsburys celebrates iconic childrens book character. Then decide for yourself if you think this beats the john lewis ad and wins the battle for best christmas advert 2015. Since she first appeared in mog the forgetful cat, mog has become everyones favourite family cat and her adventures have delighted countless children worldwide. Mog the cat of childrens book fame gets a chaotic christmas revival from sainsbury s new story and toy will be sold for charity. Download it once and read it on your kindle device, pc, phones or tablets. T he muchloved childrens book character mog is the star of the supermarkets christmas campaign set to up the. Sainsburys resurrects popular childrens book character mog the cat from judith kerrs picture books for its mogs christmas calamity christmas advert. For sainsbury s christmas campaign, kerr, now 92, revived the cats story, penning mog s christmas calamity. We recommend that you enable cookies and turn on javascript in your web browser before using the site. Nov 12, 2015 this years offering features mog the cat, the feline made famous by judith kerrs popular childrens book series.
Nov 15, 2015 moms christmas calamity is the latest book in judith kerrs work for harper collins children. Disasterprone mog the cat has been resurrected for sainsburys christmas advert. Sainsburys celebrates iconic childrens book character mog. Nov 12, 2015 the new book will be on sale with profits donated to save the children.
Mog the cat returns in sainsburys christmas advert in. Sainsburys has turned to one of the nations best loved childrens book characters, judith kerrs mog, for its festive campaign highlighting the importance of sharing at christmas. Dec 24, 2015 mog sets off a chain of unfortunate events which almost ruin christmas for the thomas family. They lighten things up, and make me smile, and refresh me before i dive back in to something denser. Mog sets off a chain of unfortunate events which almost ruin christmas for the thomas family. Mog died of old age in the final book, goodbye mog, published in 2002. Tash mocked me for checking out a christmas book in february, but i had to wait for the library to get it in. Sainsburys mog the cat christmas campaign continues with.
Sainsburys partners with childrens author judith kerr and. Sainsburys christmas sales better than expected business. Sainsbury s has resurrected mog, the cat from the childrens books series, for its christmas ad. Watch our festive tv ad and see if mog can save christmas.
John lewis man on the moon campaign is raising money for age uk. Itll be sold in sainsburys stores, with all profits going to the charity save the children. Sainsburys revives childrens book feline mog in its bid. Sainsburys has released its flagship christmas television advert. Mogs christmas calamity exceeded all expectations, capturing the attention and hearts of the nation and achieving the accolade of the nations most loved christmas advert for 2015. Official sainsburys mog the cat plush toy 30cm tall. Sainsbury s videos sainsburys official christmas advert 2015.
Nov 24, 2015 with a mog and the accompanying mogs christmas calamity book worth. For example, we can use the cookie to recognise you and complete your username or email address and securely retrieve your shopping details if you move to different parts of the sainsbury s website. Nov, 2015 for sainsburys christmas campaign, kerr, now 92, revived the cats story, penning mogs christmas calamity. Sainsbury s has revealed the muchloved childrens book character mog as the star of its christmas campaign set to up the stakes in the battle for hearts and spending while raising money for. Judith kerrs mogs christmas calamity in pictures childrens books. Nov 14, 2015 sainsburys christmas tv advert this year features childrens book character mog and will be helping to raise funds for save the children created in partnership with harpercollins childrens books and author and illustrator judith kerr, the christmas ad sees mog set off a chain of unfortunate events which almost ruin christmas for the thomas family. At the heart of the campaign is a 3 minute 30 seconds television commercial in which an animated cat deals with a sequence of disastrous events in the home. Sainsburys has teamed up with harpercollins childrens books and judith kerr to create a special christmas story starring mog to raise money for save the children and improve child literacy in. Sainsbury s christmas tv advert this year features childrens book character mog and will be helping to raise funds for save the children created in partnership with harpercollins childrens books and author and illustrator judith kerr, the christmas ad sees mog set off a chain of unfortunate events which almost ruin christmas for the thomas family. Save the children, which has partnered with sainsburys in aid of child literacy in the u. Sainsburys christmas ad featuring mog the cat time. Iconic childrens book character mog in its 2015 christmas campaign.
The spot was created in partnership with harpercollins childrens books. As part of the activity, sainsburys has partnered with save the children in aid of child literacy in the uk. Sainsburys celebrates iconic childrens book character mog in its. For christmas 2015, sainsbury s joined forces with harpercollins to produce a limited edition childrens book in aid of save the children, written and illustrated by acclaimed author judith kerr. Judith kerr pens new mog story for sainsburys christmas campaign.
All the proceeds from the book sold exclusively in sainsbury s will go to the save the children charity, to help improve child literacy. For this campaign, judith kerr has created a new book after years. A special plush mog and book version of the story were sold exclusively through sainsburys, with all profits being donated to save the childrens child literacy work. Clumsy cats christmas calamity captured in heartwarming. Sainsbury s has released its flagship christmas television advert featuring childrens author judith kerrs mog character at its heart, in a bid to raise funds for save the childrens. Fabulous book to partner with the sainsburys advert. Sainsbury s has brought back one of britains bestloved childrens book characters in its christmas advert, a festive extravaganza starring mog the forgetful cat. Judith kerrs mog at heart of sainsburys christmas ad. Sainsbury s christmas advert star mog the cat for blockbuster movie. Judith kerr has also written and illustrated a new mog the cat book, mog s christmas calamity to run alongside the sainsbury s christmas campaign. Mog s christmas calamity tells the story of judith kerr.
We use a feature of your web browser called a cookie to help you get the most out of using our site. Watch can mog save the day in the sainsburys christmas. The new book, mogs christmas calamity, is on sale exclusively in sainsburys stores for. Mog s christmas calamity was sold exclusively in sainsbury s stores, alongside a special mog soft toy. In the lesson students collate vocabulary related to christmas, talk about christmas customs, watch a short film and predict the ending of the film. Mog is a fictional character in a series of childrens books written by judith kerr. Mogs christmas calamity sainsburys ad christmas 2015. Mog s christmas judith kerr picture books serve the same place in my reading that the cartoons do in the new yorker.
Sainsburys partners with childrens author judith kerr. You can also buy the book by judith kerr, with all profits going to save the children uk to improve child literacy. Nov, 2015 the food retailer has collaborated with kerr, now aged 92, to create the advert as well as an original colourful illustrated book that will be sold in store for. Everyone is busy hanging holly and blowing up balloons, and where is that tree.
The campaign will help raise vital funds for save the children to. Mogs christmas by judith kerr goodreads share book. Sainsburys official christmas advert 2015 mogs christmas c. Sainsburys praises huge success of christmas campaign featuring.
Childrens author judith kerr has brought mog the forgetful cat out of retirement causing ripples of nostalgic delight among children and adults alike and also allowing sainsbury s to win the battle of christmas adverts 2015 by harnessing an old friend. Nov 12, 2015 judith kerrs mog, the lovable cat with a penchant for calamity, is to make the jump from page to screen as the star of sainsburys christmas tv ad campaign, years after she was killed off. Sainsbury s backed a winner with the forgetful cat. I love to reading the mog books when i was a little girl and i love the fact that she has now come back into popularity from the sainsburys advert. The classic christmas story of everyones favourite forgetful cat, mog, in this beautiful book and cd edition, read by the inimitable geraldine mcewan. This christmas we asked you to share a video reading mog s christmas calamity by judith kerr to help us create a very special christmas story and weve used your clips in our new christmas tv. Nov 12, 2015 sainsburys has released its flagship christmas television advert featuring childrens author judith kerrs mog character at its heart, in a bid to raise funds for save the childrens. Sainsburys christmas advert 2015 with mog the cat has put. Sainsburys mogs christmas calamity the inspiration room. The narration of emma thompson introduces us to another story of mog, the clumsy cat that almost ruined christmas for the thomas family, after a series of unfortunate events. Mogs christmas calamity tops book chart for third week. Sainsburys partners with childrens author judith kerr and save the children for mog s christmas calamity sainsbury s has turned to one of the nations best loved childrens book characters.
Sainsbury s christmas mog toys sell out as store is accused of letting down children. Nov 22, 2015 sainsburys christmas mog toys sell out as store is accused of letting down children. In 2015, uk supermarket chain sainsburys, famed for their annual christmas advertisements, chose the popular childrens book character mog, that plump and forgetful cat who had starred in numerous picture book misadventures since first appearing in 1970, to star in their most recent holiday promotion. Sainsbury s, the uk shopping chain, is running mogs christmas calamity, an integrated advertising campaign bringing to life the work of childrens book author judith kerr. Itll be sold in sainsbury s stores, with all profits going to the charity save the children. Nov, 2015 sainsburys will sell the book in stores for.
Judith kerrs mog at heart of sainsburys christmas ad the. Mog s christmas calamity was sold exclusively in sainsbury s stores, alongside a special mog. Mog the cat returns in sainsburys christmas advert in cgi. Dec 06, 2015 sainsburys official christmas advert 2015 mogs christmas calamity. Sainsbury s unveiled their christmas advert today with mog creator judith kerr, 92. Proceeds from the book, sold exclusively in sainsburys, will go to save the childrens efforts to improve. Shop online at sainsburys for everything from groceries and clothing to homewares, electricals and more. Sainsburys has ran out of cuddly cat mog toys promoted by. For christmas 2015, sainsburys joined forces with harpercollins to produce a limited edition childrens book in aid of save the children, written and illustrated by acclaimed author judith kerr. The sainsburys mog the cat christmas advert has come true.
The money will go to support save the childrens work to improve. Nov, 2015 as mog gets an unexpected revival she died in the 2002 book, goodbye mog in the 2015 sainsburys christmas advert alongside kerr, who has a blinkandyoullmissit cameo weve collected. Shes written a new tale about the calamitous cat for the supermarkets ad which will be on sale as a book. Nov, 2015 mogs christmas calamity tells the story of judith. Sainsbury s along with amv bbdo have revived the famous childrens character of mog the cat, the protagonist of 16 books that were written and illustrated by judith kerr. The return of the permanently befuddled tabby cat mog came as a complete surprise, particularly as judith kerr had famously retired her most famous creation in the 2002 book goodbye mog. Other regularly occurring characters include mr and mrs thomas mog s owners and their two children nicky and debbie. The ad and book, both called mogs christmas calamity, have been. Mog is returning to literary life as well with mog s christmas calamity, a new book that kerr created to coincide with the holiday ad. Jan, 2016 sainsburys christmas advertising campaign featured mog the cat. Shop online at sainsbury s for everything from groceries and clothing to homewares, electricals and more.
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